The University of Salford attracts a high proportion of its new students through the clearing process. This is getting more competitive each year and many students are making rash decisions and not applying to universities or for courses they are truly compatible with.

When Alliance Manchester Business School asked us for help in taking its MBA to an international business audience, we were buzzing to put the school on the map - Manchester's the centre of the universe, right? Over 200 pieces of coverage in 29 countries later, job done.

Petal was tasked with developing a campaign which would have legacy value, highlighting the business’ core values of helpfulness and customer loyalty and engage the sales team to have wider conversations with customers...