30th April 2016

Reebok Classic Manchester Launch

In March 2016, sportswear brand Reebok came to the city, and Petal’s home in Old Granada Studios, to relaunch its Classic Leather shoe with music artist Kendrick Lamar. They ran a series of engaging music, art and fashion events across the day, shaped around the idea that iconic white shoe is a blank canvas, open to the wearer’s interpretation. From hip-hop masterclasses to live art installations, the day culminated in an exhibition of the shoe’s history, shoes personalised by different artists and a live performance from Kendrick Lamar. As the brand summed up on Instagram, ‘not an inch of the space remains in its original blank state. Tonight, art took over.’