16th July 2015

What’s in a name?

To kick things off, I have to admit, I had the name. Well the Petal bit in any case. Could it really work though?  This called for some in-depth market research, a focus group or something…*I logged on to Wikipedia*

Petals have various functions and purposes depending on the type of plant. In general, petals operate to protect some parts of the flower and attract/repel specific pollinators.

Oh this was good. You see, I knew what I wanted to do. I wanted to enhance or protect reputations and in turn to allow businesses to grow. I’d make organisations look good, even smell good so that they attracted and incentivised their exact target audiences and fended off the competition. This might work.

Oh, and my Grandma calls me Petal so it was a shoe-in really.

Petal was all about me going it alone, but I didn’t really want to be on my own. We’d build a team bespoke for each client where connections and collaborations were at the core of everything.

That was it.

Petal & Co.