Challenge
The University of Salford attracts a high proportion of its new students through the clearing process. This is getting more competitive each year and many students are making rash decisions and not applying to universities or for courses they are truly compatible with.
Idea and Implementation
In 2016, Salford met its match. After the university developed an app to match prospective students with compatible courses, we worked on a campaign to generate interest for this in the mainstream media to drive people to the app and website. Working with Tunafish Media, we created a Tinder profile for the university to interact with students in the week ahead of receiving their A-level results.
Impact
This generated coverage across The Times, Telegraph, Sky News, The Guardian, The Independent and student publications placing the University of Salford right at the centre of conversations around clearing and a spike in applications.