Challenge
- Position as a truly Global MBA to an international business audience in key markets
- Highlight flexibility of the programme and that it can be managed alongside a demanding career
- Inspire conversation about MBAs and their value to a professional’s career at a key time in the decision-making progress
- Drive people to AMBS’ website.
Implementation
Alliance Manchester Business School (AMBS) had a high-profile graduate (Manchester City player, Vincent Kompany). We were appointed to handle the global media relations for AMBS, devising the distribution strategy and leading the campaign.
Impact
- 200+ pieces of coverage in 29 countries, including 100+ minutes of BBC coverage
- More than 10million social media impressions in 24 hours, reaching 60 countries
- More social media conversations about MBAs on 29 December than any other day in 2017
- 600% increase in AMBS website traffic
- The Financial Times named it within their list of 2018’s most compelling stories.