Taking the Manchester MBA global


  • Position as a truly Global MBA to an international business audience in key markets
  • Highlight flexibility of the programme and that it can be managed alongside a demanding career
  • Inspire conversation about MBAs and their value to a professional’s career at a key time in the decision-making progress
  • Drive people to AMBS’ website.


Alliance Manchester Business School (AMBS) had a high-profile graduate (Manchester City player, Vincent Kompany). We were appointed to handle the global media relations for AMBS, devising the distribution strategy and leading the campaign.


  • 200+ pieces of coverage in 29 countries, including 100+ minutes of BBC coverage
  • More than 10million social media impressions in 24 hours, reaching 60 countries
  • More social media conversations about MBAs on 29 December than any other day in 2017
  • 600% increase in AMBS website traffic
  • The Financial Times named it within their list of 2018’s most compelling stories.