Why? Because ‘a little nonsense now and then is relished by the wisest men.’
We love Roald Dahl. Enthusiasm for his centenary revelries suggest you probably do too. A man whose imagination, way with words and ideas are unsurpassed, we look at how PR land may have been or still can be inspired by his books.
1) Read like Matilda. Stretch your brain and grow what you know. “All the reading she had done had given her a view of life that they had never seen.”
2) Work with BFGs. Learn from people not like you and do better work because you’re different to each other. “This Giant had some sort of magic in his legs.”
3) Campaign like Willy Wonka. A seemingly evergreen idea of a competition to win the world’s greatest job. “I, Willy Wonka, have decided to allow five children – just five, mind you, and no more – to visit my factory this year.”
4) Don’t make it big like James. The now laughable PR tactic of making something (anything) big and plonking it in a waterway or by a landmark should probably be avoided. “I’d rather be fried alive and eaten by Mexicans.”