Insights

Planting seeds: Using PR to support your M&A ambitions

“If I was down to the last dollar of my marketing budget I’d spend it on PR.” Some of the business world’s greatest figures have all hailed

Petal & Co. bolsters team with experienced senior consultant hire

Petal & Co. has strengthened its team with the appointment of a new senior consultant. Lorna Bithell brings more than a decade’s in-house and agency experience to

Planting seeds: From compliance to communication

This month has seen a number of regulatory changes made in the UK. Some have the potential to affect every type of business: the new Worker Protection

Planting seeds: Is marketing losing its emotive effectiveness in its relentless pursuit of data-driven efficiency?

Data is playing an increasingly central role in modern marketing approaches. From reaching niche communities to measuring impact, the ability to collect and analyse vast amounts of

How to make the most out of party conferences (without actually attending)

Party conference season is about to hit full swing. Labour is heading to Liverpool this week for its first conference as the UK’s governing party since 2009.

Petal & Co. named in M&A PR adviser rankings

Petal & Co. has been ranked as one of the most active M&A PR advisers in the UK, according to research by Mergermarket. The global market intelligence

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