Insights

Planting seeds: Is marketing losing its emotive effectiveness in its relentless pursuit of data-driven efficiency?

Data is playing an increasingly central role in modern marketing approaches. From reaching niche communities to measuring impact, the ability to collect and analyse vast amounts of

How to make the most out of party conferences (without actually attending)

Party conference season is about to hit full swing. Labour is heading to Liverpool this week for its first conference as the UK’s governing party since 2009.

Petal & Co. named in M&A PR adviser rankings

Petal & Co. has been ranked as one of the most active M&A PR advisers in the UK, according to research by Mergermarket. The global market intelligence

Petal Power – a new look for Petal & Co.

When we first developed the brand for Petal & Co, we were also on a deadline for a pitch deck for a brief we really wanted to

Soak it up – what a damp general election announcement can do for comms

As Rishi Sunak’s pristine navy-blue suit soaked up a torrential downpour, during what was described as a ‘daft’ rain-soaked election announcement, businesses no doubt took a moment

What can B2B brands learn from Adidas’ mistakes?

When people think of world-renowned sportswear giants (and big comms spenders) like Adidas, they probably don’t think of brands that are reaching around in the dark when it

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