Insights

The latest from the team

Reddit, Set, Go: LLMs think Reddit is the answer to everything, what does that mean for marketers?

I’ve always thought of Reddit as a little bit different from other social media platforms. It’s a little corner of the internet where people actually help each

We don’t want to be a follower; we want to set the pace

‘The Golden Boys’ statue stands proudly outside the International Convention Centre (ICC) in Birmingham, celebrating three men who pioneered the Industrial Revolution in the late 18th century.

Key takeaways on the state of cyber security in 2025 from Predict Europe

Ella Broadbent, Senior PR Consultant at Petal & Co This week, I attended Recorded Future’s Predict Europe event, which brought together some of the world’s leading cybersecurity

AI guardrails – the importance of responsible AI use

Ella Broadbent, Senior PR Consultant at Petal & Co AI is quickly becoming one of the most talked about topics from news headlines to boardrooms. And with

A conference that reminds us why Greater Manchester is in a ‘good moment’

TheBusinessDesk’s Business of Greater Manchester Conference certainly lived up to its billing today. Oasis pumped through the sound system, with Tony Walsh’s ‘This is The Place’ setting

GEO-volution: the next wave in content strategy

We have moved beyond the realm of only human audiences - instead, the content we are creating is now being used to train and inform AI systems.

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