Insights

Seriously clever thinking on the big themes and topic impacting you and the sectors you work in.

News outlets are pushing video and data visualisation, here’s how B2B brands can be part of the story

Open an online news article today and there’s a good chance you’ll see more than just a wall of text. A vertical video of the reporter might

Three takeaways from DTX – how is Manchester’s tech scene approaching AI?

Last year at DTX, Manchester’s flagship tech event, AI unsurprisingly dominated the conversation: what it could do, how it might transform operations, and the scale of opportunity

State of the City Region : projections and trends for Greater Manchester

Ella Broadbent, Senior PR Consultant at PR and strategic comms agency Petal & Co It’s Manchester, we do things differently here. That was the resounding message that

Expert Predictions For PR In 2026 – TechRound

Public relations (or PR) has massively changed over the past few years. Whilst it once involved big stunts, newspaper mentions and calling up journalist newsrooms to pitch ideas

Open AI’s Search tool ‘Atlas’ – gimmick or game changer?

Ella Broadbent, Senior PR Consultant at Petal & Co As AI tools reshape how people find and filter information, traditional search engines face their biggest test yet.

Reddit, Set, Go: LLMs think Reddit is the answer to everything, what does that mean for marketers?

I’ve always thought of Reddit as a little bit different from other social media platforms. It’s a little corner of the internet where people actually help each

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