Insights

Seriously clever thinking on the big themes and topic impacting you and the sectors you work in.

Planting seeds: The importance of ‘basic’ questions in B2B and corporate PR

Remember Columbo? The TV detective who always shuffled around in a crumpled trench coat like he was completely out of his depth. The twist, of course, was

Petal & Co. supports Socially Mobile meet 2025 fundraising target

Petal & Co. has supported Socially Mobile to meet its 2025 funding target by sponsoring one of 25 places on its education programme. The Community Interest Company

Planting seeds: Using PR to support your M&A ambitions

“If I was down to the last dollar of my marketing budget I’d spend it on PR.” Some of the business world’s greatest figures have all hailed

Petal & Co. bolsters team with experienced senior consultant hire

Petal & Co. has strengthened its team with the appointment of a new senior consultant. Lorna Bithell brings more than a decade’s in-house and agency experience to

Planting seeds: From compliance to communication

This month has seen a number of regulatory changes made in the UK. Some have the potential to affect every type of business: the new Worker Protection

Planting seeds: Is marketing losing its emotive effectiveness in its relentless pursuit of data-driven efficiency?

Data is playing an increasingly central role in modern marketing approaches. From reaching niche communities to measuring impact, the ability to collect and analyse vast amounts of

Let's talk.

Whatever the challenge, it usually starts with a conversation.