The rules of online visibility have changed.
For the past decade, being seen meant ranking on Google, earning coverage in the right publications and showing up where your audiences looked. That playbook hasn’t disappeared, but it’s no longer enough. Generative AI is now shaping how brands are discovered, evaluated and represented – often before a human ever clicks a link.
Large language models are forming opinions about your business, your category and your competitors. Journalists are using AI to research stories. Buyers are using it to build shortlists.
The brands that aren’t actively managing how AI understands and presents them are ceding that ground by default. Seedling is how you take it back.
Why Seedling works:
- It’s an AI visibility strategy, not an SEO refresh: Seedling is built specifically for how AI platforms discover, evaluate and cite brands – a fundamentally different discipline from traditional search optimisation or content marketing.
- Built on what earned credibility: Over 85% of what AI engines cite comes from earned media. The qualities LLMs use to judge authority, narrative consistency, third-party validation, trust, are precisely what PR has always built. Seedling brings that expertise to a new playing field.
Three connected pillars – Benchmark, Optimise, Maintain: We start by mapping where your brand stands across the AI searches that matter, then build the content and presence AI rewards, then track and adapt as the landscape evolves.