Insights

The latest from the team

GEO-volution: the next wave in content strategy

We have moved beyond the realm of only human audiences - instead, the content we are creating is now being used to train and inform AI systems.

Buy and Build brought to life through insights from the North West dealmaking community

We’ve spoken to many businesses about their buy and build journeys, but those stories of scale and success never get old. Why? Because each one is different.

Petal & Co. named a top 10 rising star in B2B Marketing UK Agencies Benchmarking Report

Petal & Co. has been recognised as one of the UK’s top 10 rising stars in the latest B2B Marketing UK Agencies Benchmarking Report. The influential report

Liquid Death is dead and buried in the UK, because it didn’t listen

Liquid Death, an ‘edgy’ or ‘cringy’ (depending on your personal perspective) canned water brand made big waves when it launched in the US six years ago. In

Petal & Co. again ranks highly in M&A PR adviser rankings

Petal & Co. has once again been recognised by MergerMarket as one of the most active M&A PR advisers in the UK. The global market intelligence service,

Be brave and ditch excuses – the key to future Manchester growth

On the day Chancellor Rachel Reeves unveiled her plans to drive growth (much of it rehashed old ideas that have previously been rejected), I attended a thought-provoking

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