When we first developed the brand for Petal & Co, we were also on a deadline for a pitch deck for a brief we really wanted to win and felt we needed to look the part. I remember worrying about the fact the website wasn’t live and business cards weren’t yet printed. Remember business cards, ours were beautiful and I probably still have about 200 of them. Our brand really captured who we were and our ambitions to work with ambitious businesses and the advisers and funders who fuel that success. We won that piece of work in 2016 (and still have a much-extended) brief with the same business today.
This is the thing with Petal & Co. It’s always been more about our clients. We’ve focused hard on the work and arguably neglected to tend to our own brand and marketing in recent years. But that is the Petal brand. A passionate group of people grafting hard every day to create an impact for our clients.
And while the foundations are still the same, we’ve added to our team with talent and built our own track record so it was absolutely the right time to refresh our brand and make sure we had something that reflects what we can see in the mirror today. I take little credit as the project was expertly led by our strategy director, Barry Maginn – along with our team & clients. He spoke to everyone to get to the bottom of who we are, what we do and how we do it. It was all about capturing what people have told us about working with us and celebrating the company we are proud to keep.
As is our style (non-trumpet blowers), this hasn’t been launched with a big fanfare, but we will be looking at ways we can create more value for our clients, industry and the business communities we’re part of. We will continue to create impactful stories for ambitious, high-potential businesses and everyone invested in them. In our world of corporate and b2b communications, we work with remarkable people doing remarkable things but to them, it’s their everyday. There’s nothing we love more than unearthing those stories and telling them to the people that matter. So, for now, have a look at the website, let us know what you think, and we’ll be in touch.
